His departure is bittersweet but his legacy will live on in the capable hands of the Vetements design team in Switzerland, as well as his brother, Guram Gvasalia, who is the company’s CEO. 

Gvasalia has certainly accomplished his mission: he revolutionized the fashion industry by bringing politics and social commentary into the mix. His collections based on an Eastern Bloc aesthetic now run rampant in the industry, as does his sense of irony with pieces like his sweatshirts printed with the phrase “May the bridges I burn light the way,” which retails for $800. The designer will be sorely missed at Vetements but fret not! He will remain the artistic director for Balenciaga. 

The post Demna Gvasalia Announces He’s Moving on From Vetements appeared first on Our Fashion Trends.

Gvasalia reportedly needed a new take on Paris. So, he moved away and viewed the city through the lens of an outsider. The result was a co-ed fashion line which celebrates his “modern vision of Parisian style.” “I started again to look at the codes of Balenciaga that are important to me, modernise them and bring them back,” said Gvasalia to Anders Christian Madsen -Vogue fashion critic. Gvasalia added that “there is no Balenciaga without Paris.”

The season’s ad campaign features models who play up the French capital’s clichéd romantic reputation, with a twist. The models are actually real-life couples who were chosen for their palpable chemistry. The dedication to theme paid off, and the resulting photos are a tasteful representation of love in Paris, as well as how easily Gvasalia’s line translates into streetwear. The campaign’s focus on outerwear plays up the designer’s propensity for oversized silhouettes and cozy layers.

“This house has such a long story but my job is to modernise it and make it appealing to the customer we have today,” says Gvasalia. We think mission accomplished.

The post Balenciaga’s New Ad Campaign Spins Parisian Romance Cliché appeared first on Our Fashion Trends.

His departure is bittersweet but his legacy will live on in the capable hands of the Vetements design team in Switzerland, as well as his brother, Guram Gvasalia, who is the company’s CEO. 

Gvasalia has certainly accomplished his mission: he revolutionized the fashion industry by bringing politics and social commentary into the mix. His collections based on an Eastern Bloc aesthetic now run rampant in the industry, as does his sense of irony with pieces like his sweatshirts printed with the phrase “May the bridges I burn light the way,” which retails for $800. The designer will be sorely missed at Vetements but fret not! He will remain the artistic director for Balenciaga. 

The post Demna Gvasalia Announces He’s Moving on From Vetements appeared first on Our Fashion Trends.

Gvasalia reportedly needed a new take on Paris. So, he moved away and viewed the city through the lens of an outsider. The result was a co-ed fashion line which celebrates his “modern vision of Parisian style.” “I started again to look at the codes of Balenciaga that are important to me, modernise them and bring them back,” said Gvasalia to Anders Christian Madsen -Vogue fashion critic. Gvasalia added that “there is no Balenciaga without Paris.”

The season’s ad campaign features models who play up the French capital’s clichéd romantic reputation, with a twist. The models are actually real-life couples who were chosen for their palpable chemistry. The dedication to theme paid off, and the resulting photos are a tasteful representation of love in Paris, as well as how easily Gvasalia’s line translates into streetwear. The campaign’s focus on outerwear plays up the designer’s propensity for oversized silhouettes and cozy layers.

“This house has such a long story but my job is to modernise it and make it appealing to the customer we have today,” says Gvasalia. We think mission accomplished.

The post Balenciaga’s New Ad Campaign Spins Parisian Romance Cliché appeared first on Our Fashion Trends.