Miuccia Prada, head designer of Prada and the founder of its subsidiary Miu Miu, broke the news in an official press release and explained why they decided to take this important step towards building a better world.

“The Prada Group is committed to innovation and social responsibility, and our fur-free policy is an extension of that engagement. Focusing on innovative materials will allow the company to explore new boundaries of creative design, while meeting the demand for ethical products.”

Joh Vinding, chairman of the Fur Free Alliance, praised Prada and Miu Miu for joining a growing group of fur-free brands that are responding to consumers’ changing attitudes towards animals.

Both brands will unveil their fur-free collection in September, and it will present their spring/summer 2020 line.

The post Prada and Miu Miu Embrace Change by Ditching Fur appeared first on Our Fashion Trends.

Miuccia Prada, head designer of Prada and the founder of its subsidiary Miu Miu, broke the news in an official press release and explained why they decided to take this important step towards building a better world.

“The Prada Group is committed to innovation and social responsibility, and our fur-free policy is an extension of that engagement. Focusing on innovative materials will allow the company to explore new boundaries of creative design, while meeting the demand for ethical products.”

Joh Vinding, chairman of the Fur Free Alliance, praised Prada and Miu Miu for joining a growing group of fur-free brands that are responding to consumers’ changing attitudes towards animals.

Both brands will unveil their fur-free collection in September, and it will present their spring/summer 2020 line.

The post Prada and Miu Miu Embrace Change by Ditching Fur appeared first on Our Fashion Trends.