Are you tired of buying the wrong shade of foundation? Did you just purchase a new lipstick and realized after you tried it on at home the color wasn’t what you expected? Well, we’ve all been there and now there’s an easy solution to this problem – NakedPoppy.
The creators of NakedPoppy, Jaleh Bisharat and Kimberly Shenk, decided it was time to do something about this problem so they developed technology to help create personalized makeup recommendations. NakedPoppy is a website that sells cruelty-free, clean, long-lasting beauty products.
Bisharat, co-founder and CEO of the company said, “We call it better for you, better on you. We wake up breathing clean beauty… it’s the core of what we do.”
The site offers a three-minute quiz to access your skin type, skin color, hair color, etc. The assessment also has a camera that takes a picture of your wrist to figure out your base skin color. Upon completion of the quiz, NakedPoppy’s technology curates a selection of options that will work best for you. There are a bunch of brands offered on the site which include Lily Lolo, Antonym Cosmetics, Ere Perez Natural Cosmetics, and Kosas Cosmetics.
NakedPoppy released their first product, the NakedPoppy Clean Liquid Eyeliner and they plan on coming out with more products in the future. You can check out the brand’s website here.