It’s been a few years since Kim Kardashian shut down her makeup brand KKW Beauty, and she’s finally ready for a comeback! She’s returning to the world of makeup with a new line of lip liners, lipsticks, and eyeshadow palettes, launched under her brand SKKN.
According to SKKN’s official website, this brand was born out of Kardashian’s lifelong passion for beauty and inspired by the insider secrets she’s gathered over the years. Its main mission is to “redefine beauty standards, champion inclusivity, and inspire confidence.”
SKKN isn’t Kardashian’s first beauty brand—she used to run KKW Beauty and KKW Fragrance, before deciding to shut them down and innovate their formulas and packaging. She eventually merged all her cosmetics brands under the SKKN moniker, making it more accessible to consumers.
Kardashian’s first makeup drop with SKKN includes 14 velvety-smooth lipliners, in neutral shades ranging from light beige nude to deep chocolate nude, at $22 apiece. She also introduced 10 soft matte lipstick shades at $32 and the Classic Mattes Eyeshadow Palette with 12 colors at $50.
All products are available for purchase on SKKN’s official website, along with a wide range of skincare products that were part of the brand’s initial launch.