Celebrity Hair Care Brands Took the World By Storm in 2024

Rihanna at the Fenty Beauty and Fenty Skin Celebration in 2022
Rihanna at the Fenty Beauty and Fenty Skin Celebration in 2022. Photo by Image Press Agency/NurPhoto/Shutterstock (12801751ew)

Celebrity makeup brands have been going strong for quite some time, and they broke into another major beauty market this year. Many of our favorite A-list stars launched their own hair care brands throughout 2024, and here are three that got everyone talking.

Cécred – Beyoncé

Beyoncé’s hair is the stuff of legend, and it was just a matter of time before she launched her own brand. That moment finally arrived this February, when Cécred hit the shelves after years in the making, introducing us to a revolutionary collection of shampoos, deep conditioners, treatment masks, hair oils, and other hair care essentials.

Blake Brown Beauty – Blake Lively

Blake Lively’s hair is one of her signature traits, and she’s finally ready to share her hair care secrets with the world. Her hair care trend Blake Brown Beauty hit the shelves this summer, and it offers a range of shampoos, masks, and styling products that the Gossip Girl star can’t live without.

Fenty Hair – Rihanna

Rihanna’s hair evolution was a joy to watch, and she launched her new brand Fenty Hair under the Fenty Beauty umbrella. She was on a mission to introduce a line of products that have the power to strengthen, hydrate, and protect your hair, and its first drop included everything from shampoos and conditioners to stylers and bond builders.