Founder Leaila Kashani says that “Traditionally we’re taught to try and keep up with wellness and beauty brands, but what if we demand our brands to keep up with our busy lives?” Disgruntled by the “need” to have so many different items for so many different things, Kashani set out to “generally make life simpler for people.”

So she created Alleyoop: an all-vegan, travel-friendly line of products that are based around the products that surveyed women said they used the most. Things like “The Multitasker” (makeup sponge, blush, brow tool, contouring, and eyeshadow brush all in one), “Pen Pal” (a nod to the retro multi-color pen which features black and brown eyeliners, highlighter, and lipliner), and “Tip Off” (liquid makeup remover-filled cotton swabs) were all created with the intention of making a busy life on-the-go just a little bit easier. 

The post Alleyoop Just Made Your Makeup Bag a Whole Lot Lighter appeared first on Our Fashion Trends.

Founder Leaila Kashani says that “Traditionally we’re taught to try and keep up with wellness and beauty brands, but what if we demand our brands to keep up with our busy lives?” Disgruntled by the “need” to have so many different items for so many different things, Kashani set out to “generally make life simpler for people.”

So she created Alleyoop: an all-vegan, travel-friendly line of products that are based around the products that surveyed women said they used the most. Things like “The Multitasker” (makeup sponge, blush, brow tool, contouring, and eyeshadow brush all in one), “Pen Pal” (a nod to the retro multi-color pen which features black and brown eyeliners, highlighter, and lipliner), and “Tip Off” (liquid makeup remover-filled cotton swabs) were all created with the intention of making a busy life on-the-go just a little bit easier. 

The post Alleyoop Just Made Your Makeup Bag a Whole Lot Lighter appeared first on Our Fashion Trends.