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The Lustrous Shine Lip Gloss is perfect for a subtle hint of color. If you're looking for a bolder look, we love layering the gloss on top of our Satin Crush Lipstick and adding one of our liners 
#dollargeneralThe American chain of retail stores is following in the footsteps of Target and Walgreens, who presented their own lines of in-house cosmetics in the past. Dollar General is following a similar strategy to these brand, and they’re making accessibility the key by making Believe Beauty one of the most affordable brands on the market.
Their main goal was to create “a makeup brand that offered everyone premium formulas, packaged beautifully, in wearable shades all for $5 and under”. The first drop features a total of 150 products, including lipsticks, eye shadows, foundations, nail polishes, and skincare accessories, which can be found exclusively at the Dollar General stores.
Believe Beauty is promising makeup with amazingly bendable formulas, pure pigments, and creamy textures. Judging by the reactions online, they’re staying true to their word, since people who have had a chance to try it so far seem to be pretty impressed by this affordable brand.
Pretty & Primed Hydrating Primer 
Starting tomorrow you can pick up any #believebeauty eye product for 5⃣0⃣% off 
Valid 7/14-7/20 Exclusively @dollargeneral
Our Born to Blush palettes are available in 5⃣ shades: Creamy Peach, High Tea, Rosy Glow, Fancy Plum & Wink. Have we mentioned they’re only $4.75 each? 
The post Dollar General Embraces Affordable Approach to Makeup with Believe Beauty appeared first on Our Fashion Trends.
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