Lively announced the launch of Blake Brown in a social media post where she described her hair as her “most identifiable part”, and said it’s inspired by her own hair-care journey.

“Like any relationship, it’s healthiest when you take good care of each other. To love it well, I’ve found a system that has worked wonders for me, a hack of sorts through decades of working with the very best people in the industry, and silly amounts of trial and error,” she explained.

Blake Brown was seven years in the making, and there’s a reason why it took so long for this brand to see the light of day. Lively wanted it to be vegan, cruelty-free, and formulated without sulfates, silicones, parabens, and synthetic dyes, while also being as affordable as possible and having a scent that feels like fragrance.

Lively’s hair-care brand was named after her father, Ernie Brown, and the first drop will include eight products. They’ll be available at select Target stores on August 4, before dropping online on BlakeBrownBeauty.com on August 5.

The post Blake Lively is Launching Hair Care Brand “Blake Brown Beauty” appeared first on Our Fashion Trends.

Lively announced the launch of Blake Brown in a social media post where she described her hair as her “most identifiable part”, and said it’s inspired by her own hair-care journey.

“Like any relationship, it’s healthiest when you take good care of each other. To love it well, I’ve found a system that has worked wonders for me, a hack of sorts through decades of working with the very best people in the industry, and silly amounts of trial and error,” she explained.

Blake Brown was seven years in the making, and there’s a reason why it took so long for this brand to see the light of day. Lively wanted it to be vegan, cruelty-free, and formulated without sulfates, silicones, parabens, and synthetic dyes, while also being as affordable as possible and having a scent that feels like fragrance.

Lively’s hair-care brand was named after her father, Ernie Brown, and the first drop will include eight products. They’ll be available at select Target stores on August 4, before dropping online on BlakeBrownBeauty.com on August 5.

The post Blake Lively is Launching Hair Care Brand “Blake Brown Beauty” appeared first on Our Fashion Trends.