Blake Lively’s beautiful hair has been full of secrets for years, but she’s finally ready to share them with the world! Gossip Girl star is launching her own hair-care line Blake Brown Beauty, in an attempt to help people achieve the same luscious look that she’s known for.
Lively announced the launch of Blake Brown in a social media post where she described her hair as her “most identifiable part”, and said it’s inspired by her own hair-care journey.
“Like any relationship, it’s healthiest when you take good care of each other. To love it well, I’ve found a system that has worked wonders for me, a hack of sorts through decades of working with the very best people in the industry, and silly amounts of trial and error,” she explained.
Blake Brown was seven years in the making, and there’s a reason why it took so long for this brand to see the light of day. Lively wanted it to be vegan, cruelty-free, and formulated without sulfates, silicones, parabens, and synthetic dyes, while also being as affordable as possible and having a scent that feels like fragrance.
Lively’s hair-care brand was named after her father, Ernie Brown, and the first drop will include eight products. They’ll be available at select Target stores on August 4, before dropping online on BlakeBrownBeauty.com on August 5.
