Lady Gaga announced the launch of her new company in an emotional social media post. She explained how makeup helped her find a sense of inner and outer beauty and made her feel powerful in her own skin.

“Sometimes beauty doesn’t come naturally from within. But I’m so grateful that makeup inspired a bravery in me I didn’t know I had. I’ve come to accept that I discovered my beauty by having the ability to invent myself and transform,” wrote Lady Gaga on Instagram.

She created Haus Labs with one main goal in mind – to spread kindness, bravery, and creativity by providing tools for self-expression and reinvention. The first drop features a total of six collections, inspired by different personality types. Each comes with the Glam Attack shimmery powder, the RIP creamy lip liner, and the Le Riot high-shine lip gloss.

All the products are already available for pre-order, but we’ll have to wait until September 17th to see them in person.

The post Lady Gaga Unveils Her Highly-Anticipated Beauty Line Haus Labs appeared first on Our Fashion Trends.

There’s a lot of mystery surrounding her latest endeavor – Mother Monster has been avoiding speaking about it in public. She trademarked the name Haus Beauty last year, through her company Ate My Heart Inc.

The trademark covers everything from foundation and lipstick to perfume and nail polish, leading her fans to believe Lady Gaga is the latest star to start building her cosmetic empire. Haus Beauty website doesn’t reveal much, and its only purpose is to encouraging users to sign up if they want to receive further updates.

Expecting a whole beauty line after getting almost no info may seem like a weird flex, but Gaga’s actually been dropping hints about Haus Beauty for a while. A couple of photos she posted on Instagram featured this hashtag and we finally know why!

Before we get to learn more about her highly-anticipated cosmetic line, take a look at some of Gaga’s most epic beauty moments.

The post Lady Gaga Getting Ready to Launch Makeup Brand “Haus Beauty” appeared first on Our Fashion Trends.

Lady Gaga announced the launch of her new company in an emotional social media post. She explained how makeup helped her find a sense of inner and outer beauty and made her feel powerful in her own skin.

“Sometimes beauty doesn’t come naturally from within. But I’m so grateful that makeup inspired a bravery in me I didn’t know I had. I’ve come to accept that I discovered my beauty by having the ability to invent myself and transform,” wrote Lady Gaga on Instagram.

She created Haus Labs with one main goal in mind – to spread kindness, bravery, and creativity by providing tools for self-expression and reinvention. The first drop features a total of six collections, inspired by different personality types. Each comes with the Glam Attack shimmery powder, the RIP creamy lip liner, and the Le Riot high-shine lip gloss.

All the products are already available for pre-order, but we’ll have to wait until September 17th to see them in person.

The post Lady Gaga Unveils Her Highly-Anticipated Beauty Line Haus Labs appeared first on Our Fashion Trends.

There’s a lot of mystery surrounding her latest endeavor – Mother Monster has been avoiding speaking about it in public. She trademarked the name Haus Beauty last year, through her company Ate My Heart Inc.

The trademark covers everything from foundation and lipstick to perfume and nail polish, leading her fans to believe Lady Gaga is the latest star to start building her cosmetic empire. Haus Beauty website doesn’t reveal much, and its only purpose is to encouraging users to sign up if they want to receive further updates.

Expecting a whole beauty line after getting almost no info may seem like a weird flex, but Gaga’s actually been dropping hints about Haus Beauty for a while. A couple of photos she posted on Instagram featured this hashtag and we finally know why!

Before we get to learn more about her highly-anticipated cosmetic line, take a look at some of Gaga’s most epic beauty moments.

The post Lady Gaga Getting Ready to Launch Makeup Brand “Haus Beauty” appeared first on Our Fashion Trends.