Lady Gaga’s new makeup range was months in the making, but the wait is finally over. The multi-talented artist finally launched her own beauty line Haus Labs in collaboration with Amazon.
Lady Gaga announced the launch of her new company in an emotional social media post. She explained how makeup helped her find a sense of inner and outer beauty and made her feel powerful in her own skin.
“Sometimes beauty doesn’t come naturally from within. But I’m so grateful that makeup inspired a bravery in me I didn’t know I had. I’ve come to accept that I discovered my beauty by having the ability to invent myself and transform,” wrote Lady Gaga on Instagram.
She created Haus Labs with one main goal in mind – to spread kindness, bravery, and creativity by providing tools for self-expression and reinvention. The first drop features a total of six collections, inspired by different personality types. Each comes with the Glam Attack shimmery powder, the RIP creamy lip liner, and the Le Riot high-shine lip gloss.
All the products are already available for pre-order, but we’ll have to wait until September 17th to see them in person.
