Kaia Gerber is only 17, but she’s already worked with all of our favorite designers, and Jimmy Choo came knocking on her door once again. Their second campaign is here, and it marks a turning point for this luxury brand.
The new campaign sees Kaia Gerber rocking some of the most stylish pieces from Jimmy Choo’s latest collection, but it also marks the debut of the new JC monogram. It features the brand’s initials cast in brushed gold font with an eye-catching inter-linked silhouette.
Jimmy Choo’s creative director Sandra Choi saw Kaia Gerber as the perfect person to unveil the new chapter of brand’s story because she represents a muse for the next generation, with a timeless sense of beauty.
“This season marks a pivotal moment in Jimmy Choo’s history with the unveiling of our new monogram, the JC, a literal abbreviation of our brand initials. The multi-faceted design reflects the dynamism of the Jimmy Choo woman and the accessories she commands,” said Choi in an official statement.
