After two years in the making, Ariana Grande finally unleashed her brand R.E.M. Beauty into the world. The first drop features a series of products that will help you copy the singer’s signature look, but what is this brand all about?
According to its official website, R.E.M. Beauty “was created to empower you with the tools you need to bring your most vivid, limitless, and creative dreams to life” and it features products that “blend otherworldly ideas with real-world innovation to inspire you to explore what creativity means to you.”
The first collection called “Ultraviolet” features a total of 12 products, divided into three categories—face, lips, and eyes. The face collection features highlighters in 10 different shades, while the lip line comes with lipsticks, lip glosses, and lip stain markers. The eye collection is the most versatile and it comes with everything from eyeshadows and eyeliners to mascaras and fake lashes.
“Ultraviolet” collection comes in futuristic packaging. Grande wanted everyone who uses it to be able to “travel through space and time to a world of cosmic illusions and futuristic lust”. We’re yet to see if this will be a permanent design and if other collections will follow suit.
After months of teasing its drop, Grande finally launched R.E.M. Beauty on November 12th. All the products are available for purchase on the brand’s official website, and the prices range between $15 and $24.