
Celebrity haircare lines are all the rage in Hollywood, and Ashley Tisdale took a deeply personal approach to her own. High School Musical star recently launched a haircare line under her wellness brand Frenshe, inspired by changes in her haircare routine in the face of an alopecia diagnosis.
Tisdale was diagnosed with alopecia areata after noticing a bald spot in the front of her hairline during her mid-20s. Her haircare routine significantly changed following her diagnosis, and she eventually decided to launch her own clean and gentle haircare line.
“I’d had such a journey with my hair and hair health. [The alopecia diagnosis] really made me stop in my tracks and rethink everything that I would do to my hair. I realized less is more and I needed to give more love to my hair and less stress,” she told People.
The Being Frenshe hair collection is the extension of Tisdale’s wellness brand Frenshe, and its first drop includes three collections, called Moisture, Restore, and Clarify. The Moisture line was designed to help hydrate your strands and scalp, and it offers everything from shampoo and conditioner to dry shampoo and hair oil.
The products in the Restore collection are meant to be used before bed, and they’ll help you rejuvenate your hair and scalp. As for the Clarify collection, it targets scalp health and offers clarifying shampoos, scalp serums, and scalp scrubs.