Bella Hadid Fronts Versace’s New Ad Campaign

Bella Hadid. Photo by David X Prutting/BFA/REX/Shutterstock (8866312ak)

Bella Hadid worked with Versace on several occasions in the past, but her latest collaboration with this brand might be their best one yet.

The young model recently appeared in ad campaign for this fashion house, alongside its artistic director Donatella Versace.

a short video shows Donatella tattooing the word “Versace” on Bella’s arm while Tchaikovsky’s Swan Lake dramatically plays in the background.

The 22-year-old model is rocking a blue mini dress, matching makeup and huge, shiny earrings. Two women seem completely unaware of the camera in the beginning, but as the video zooms in on Hadid’s face, she can be seen staring directly at us.

Versace’s latest campaign is here to promote their Spring/Summer 2019 women’s collection, and Bella Hadid isn’t the only model helping them to get their message across. Irina Shayk and Shalom Harlow are also working closely with Italian fashion giant.

Versace’s upcoming collection was first unveiled at Milan Fashion Week this September. Bold prints, patchwork and leather are staples of this new fashion line, distinguished by its use of orange, violet and lime colors.