Burberry’s debut “Monogram” collection is here, and it found the perfect model to present it to the world.
Gigi Hadid stars in the latest campaign for this British fashion house, shortly after walking in one of their shows for the first time.
This campaign is a brainchild of the brand’s chief creative officer Riccardo Tisci, and it sees Hadid morphing into several characters, as a way of representing Burberry’s versatility.
“I have always loved and respected Riccardo’s work, and I feel so honored and grateful that he trusted me with this project. The second I heard the creatives for this shoot, I understood how I wanted to bring that to life and show different sides of myself through each character,” said Hadid in an interview with British Vogue.
This campaign marks the launch of the brand’s monogram collection, and it sees the new logo featured on a series of items, including bomber jackets, track pants, and tote bags. The symbol was inspired by the handwriting of Thomas Burberry, who founded this fashion house.
“When I saw an image of his initials, the design felt so special and actually very modern, so I quickly developed it into a new code for the house. It’s a symbol that not only embraces Burberry’s heritage but also feels very contemporary,” explained Riccardo Tisci in a statement.
