Coach is introducing their spring collection by launching a new campaign “Originals Go Their Own Way”, which stars two of our favorite Hollywood superstars – Michael B. Jordan and Jennifer Lopez.
Coach’s new campaign puts a spotlight on some of the items in their latest ready-to-wear and bag collection – including several of their timeless classics such as the Hutton and the Rambler.
Stuart Vevers, creative director of this fashion house, wanted their new campaign to capture the color, energy, and optimism of New York. He worked closely with photographer Juergen Teller to bring his vision to life, and they ended up shooting in several iconic locations around the city, which perfectly highlight the New York City skyline.
This idea immediately resonated with Jennifer Lopez, who couldn’t wait to join forces with Coach, because she sees it as a brand that embodies the essence of being born and bred in New York.
“In all it creates, Coach promotes individuality and optimism in its style as well as a sense of authenticity and inclusion. Like me, we’re both New York originals, who create a unique mix of high-fashion with street edge,” said J.Lo in a statement.