E.l.f. Cosmetics grew into one of TikTok’s favorite drugstore brands in recent years, but their latest makeup line comes from a pretty unexpected place. They joined forces with the dating app Tinder for a new collection that will help you take your date-night glam to the next level.
E.l.f. Cosmetics’ new drop includes a wide range of affordable products that can help you calm the first-date nerves. It offers face primers, setting mists, lip oils, lip liners, and an exclusive makeup bag that can be bought separately or as a part of “Put Your e.l.f. Out There” vault.
Kory Marchisotto, chief marketing officer of e.l.f. Cosmetics, said they found a kindred spirit in Tinder and their collaboration was born out of their commitment to self-expression and empowerment.
“We draw inspiration directly from the pulse of our communities and translate it into bold action. Knowing 80% of singles in the study said having a get-ready routine impacts their confidence on a first date, we created products to help them feel like their most empowered selves,” said Marchisotto in a statement.
E.l.f. Cosmetics’ decision to partner up with Tinder left many people puzzled, but it didn’t take it long to become a viral sensation. The brand’s new ad has been viewed by 19 million people on TikTok alone, inspiring such funny comments as “finally, I’ll actually get something good out of Tinder” and “most random collab ever but I kind of love it.”
@elfyeah facing the first date has never been easier 😏 our ✨NEW✨ AND LIMITED-EDITION e.l.f. x Tinder collection DROPS September 10th on elfcosmetics.com & the e.l.f. app! ❤️🔥 @Tinder @Harry Jowsey #elfcosmetics #elfingamazing #eyeslipsface #crueltyfree #vegan #firstdatemakeup ♬ original sound – e.l.f. Cosmetics
