Selena Gomez is ready to join the long list of celebrities with their own cosmetics brand and here’s everything we know about her highly-anticipated line Rare Beauty so far.
In a recent Interview profile, Gomez revealed that she’s planning to launch 48 shades of foundation and concealer, and mascara that doesn’t clump. Her collection will also feature lipsticks and eyeshadow.
The “Lose You To Love Me” singer is still planning to launch her line this summer through Rare Beauty’s official website. The line will also be available at Sephora stores in North America and she’s plotting global expansion for next year.
In a promotional clip of her new line, Gomez said she wants Rare Beauty to be more than a beauty brand and encourage people to “stop comparing ourselves to each other and start embracing our uniqueness.”
In addition to teasing Rare Beauty products on Instagram, the singer was also wearing some of them in the music video for her latest single “Boyfriend.”