For those who are invested in high fashion AND sustainable practices, we have big news for you: Net-a-Porter is endeavoring a new branch of their services called Net Sustain! The Net Sustain will ensure customers that they are making eco-conscious choices by putting their selections through a six-step vetting process.
The high-end clothing retailer will sell items under Net Sustain only if it meets these requirements:
- Considered Materials: “must take into account the welfare of people, animals, and the environment”
- Considered Process: “minimizes environmental impacts and considered the health of the worker and the wearer”
- Reducing Waste: “made using recycling or rescued materials”
- Locally Made: “directly connected to its provenance and its people”
- Craft and Community: “unique artisan skills…give something back to the community”
Circular fashion is becoming more popular and now Net Sustain will allow customers to purchase footwear, bags, swimwear, undergarments, jewelry, and athletic wear without worrying about the products’ negative environmental impact. Users will easily be able to identify products that fulfill the sustainability criteria by heading to the designated portion of the website or simply by checking to see if the item bears a special Net Sustain badge in its preview photo.
