After taking over pretty much every aspect of our daily lives, Amazon is getting into the fashion game. First in the series of their limited-edition fashion collections, designed by global influencers, just went up and there’s much more to come.
Amazon’s inaugural range saw them joining forces with the blogger Paola Alberdi, but her 13-piece collection is just the first of many available on their newly launched project “The Drop”.
Amazon’s goal was to create limited-edition fashion lines, created by popular influencers and inspired by global style, but there’s a catch. You have to act fast to get your hands on one of the pieces since they won’t be available for long.
“The Drop brings you of-the-moment collections designed by your favorite influencers from around the world. Once a collection drops you have 30 hours to shop — or less because fabrics are limited. Each piece is then made-on-demand, just for you,” reads the official description.
If you missed out on Paola Alberdi’s collection, don’t despair. Amazon is promising they’ll launch a new line every few weeks highlighting one influencer, and we can’t wait to see who’s the next one in line.