Emily in Paris returned for Season 4, and the leading lady’s over-the-top style caused a lot of stir once again. Netflix and Google celebrated the show’s return with a unique partnership that allows fans of the series to use Google Lens to discover outfits similar to the ones worn by their favorite characters.
Google became the title sponsor of Emily In Paris—a historic first for Netflix—and it’s inviting the fans of this series to step into Emily Cooper’s closet. Viewers can now use Google Lens to scan looks on screen with their phone to find similar items online, but shoppable pause ads are also a part of n Netflix’s ad-supported plan tied to this series.
Stephanie Horton, Google’s senior director of global consumer marketing and commerce, said they’re thrilled to partner up with Emily in Paris to bring the joy of shopping directly to our screens.
“With Google Lens, you can turn your TV screen into your personal runway – effortlessly shopping the world’s fashion in one place. Simply snap a photo with your phone, and unlock a world of style and inspiration,” said Horton in a statement.
Emily in Paris put an outrageous twist on “French girl chic”, and Season 4 featured designs by many high-end fashion brands, including Possery, Philosophy di Lorenzo Serafini, Jacquemus, Miu Miu, and Harris Reed’s Nina Ricci.
