Many beloved fashion brands have made big changes in an attempt to make their products more eco-friendly and Gucci is ready to join the pack. They are combating the climate crises by coming up with an elaborate plan to go carbon neutral.
Gucci’s approach consists of two main strategies – “avoid and reduce” and “restore and offset.” The first one will see the brand using renewable energy, upcycling leather and fabric waste, and exchanging traditional processing techniques for their sustainable alternatives.
When it comes to the second phase of Gucci’s plan, they intend to support conservation efforts. Despite the fact they won’t fully stop producing harmful emissions, Gucci will financially compensate for the carbon it produces and they will make donations towards sustainability programs.
Gucci will present its first carbon-neutral runway at Milan Fashion Week later this month where they plan to offset travel emissions of 1.000 guests and 900 workers, including models, production staff, and Gucci employees. They’ll also use recycled wood for the set and send out Forest Stewardship Council-certified paper invites to their A-list guests in the front row.
