Hailey Bieber Presents Levi’s x Heron Preston Denim Capsule Collection

Hailey Bieber recently became the new face of Levi’s, and she’s taking this duty seriously. The young model just appeared in their latest denim campaign, which presents the brand’s collaboration with Heron Preston.

Levi’s partnered up with this San Francisco-born designer to celebrate the 146th anniversary of their iconic 501 jeans. Preston redefined this denim piece, by adding orange front dye to the mix and creating men’s edition with drawstring tie.

Creating this limited-edition was a blast for everyone involved – especially Heron Preston who got an opportunity to work at Levi’s legendary Eureka Lab and had the freedom to experiment as much as he wanted.

“At Eureka, it was a playful process. All these different printing machines and dyeing stations and seamstresses…all different types of washes I could choose from. It was like being a kid in a candy store as a creative to just literally cut up things and try all types of ideas,” explained Preston while chatting with WWD.

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Heron & Hailey #501Day

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