If you thought that 2021 would be the year when celebrities stopped launching new beauty lines—think again. Halsey is the latest star to enter the cosmetics scene, and her new brand About Beauty perfectly encapsulates the singer’s quirky style.
After a lot of teasing on social media, About Beauty finally went live on January 25th, and all the products are available for purchase here. According to the official press release, this brand is “built on the truth that no one is just one thing—humans are weird, complex, and entirely beautiful because of it.”
Halsey told Byrdie that she wanted to use her makeup line to pay homage to the makeup influences that she’s always loved, and described the vibe of her first drop as “very ’90s-heavy, very Myspace scene queen, very emo revival.”
When it comes to individual products, you can pick between matte fluid eye paint and shadow sticks for eyes, lip glosses, lip-liners and lip colors for lips, and liquid highlighters, pressed powder, and shimmer sticks for face makeup.
The “Anti-Valentine’s Day” collection is already on the way and it’s hitting the shelves in early February.