How “Euphoria” Changed the Approach to Runway Makeup at NYFW

Hunter Schafer in "Euphoria."

No other show in recent memory has influenced the way we approach fashion and beauty the way that Euphoria managed to. After inspiring countless red carpet and Instagram looks, this show is now influencing runaway looks at major fashion shows.

Several luxury fashion houses, including Pyer Moss and Jason Wu, opted for daring beauty looks at this year’s New York Fashion Week, dropping the no-makeup makeup trend that was dominating the event in the past.

The bold approach they adopted this time around gives a clear nod to some of the signature looks from Euphoria, which has taken Instagram by storm the last few months. Minimalist looks are long gone, and they’ve been replaced with graphic eyeliner, neon eyeshadow, and rhinestone details.

It’s really been refreshing to see Euphoria-inspired looks make their way to NYFW because they brought a youthful, offbeat, and bold vibe to each show they were featured in. We’re looking forward to seeing them at even more runways in the future because this event showed the world they certainly belong there.