Jennifer Lopez Welcomes 2021 with the Launch of New Beauty Brand

Jennifer Lopez at the 26th Annual Screen Actors Guild Awards in January 2020. Photo by David Fisher/Shutterstock (10525963nt)

Celebrity beauty brands experienced a huge boom in the past few years, and there are times when they just make sense. That’s the case with JLo Beauty, the new skincare brand that Jennifer Lopez dropped into our laps at the start of 2021.

After getting questions about her skincare routine for almost two decades, she finally decided to give us what we’ve all been asking fo—a brand-new line of cosmetics product for “ageless glow that has no limits”.

“For years, the number one question I’ve been asked is about my skin, and so I felt almost an obligation to share what I’ve learned. It’s taken 20 years to realize this dream because I knew that when we launched, it had to be amazing because it has my name on it,” explained the singer in a press release.

After a lot of anticipation surrounding its launch, the first JLo Beauty drop hit the shelves on January 1st on, and it’s coming to Sephora and Amazon in two weeks’ time. There are currently eight products you can choose from, including multitasking serum, wonder cream, eye cream, gel-cream cleanser, face mask, moisturizer, and complexion booster.