Justin Bieber Launches New Street Style Brand “House of Drew”

Justin Bieber, wearing his new collection, and Hailey Baldwin. Photo by Broadimage/REX/Shutterstock (9943992q)

Justin Bieber learned the ropes of the fashion business while collaborating with dozens of major brands and really developed the taste for this line of work. Pop sensation is the latest celebrity to launch his own fashion house, after months of teasing his new products.

Bieber kicked off his smiley-face clothing label House of Drew by selling hotel slippers, before rolling out the whole line of comfy pieces with the same motive.

Judging by the design of these casual products and “About Us” page on his official website, the singer has a pretty carefree approach to his latest business endeavor, but that didn’t stop him from selling out the whole line in the matter of hours.

Justin Bieber created this street style brand with his former stylist Ryan Good. Despite the fact Good is a fashion expert, his superstar partner is equally invested into the House of Drew, and no decision is ever made before Bieber shares his thoughts.

“He’s involved in every step of it, from what we want to make to how we’re going to shoot it to how visuals are going to look and how we’re going to roll it out. He’s got a great instinct and you’ve seen him over the years – even just how his style has evolved and his eye for fashion,” said Good.

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open house link in bio

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