Chanel has collaborated with many pop culture icons over the years, and Kendrick Lamar is the next one in line. The Grammy and Pulitzer prize-winning rapper became the latest brand ambassador for Chanel, and kicked off his collaboration with the luxury fashion house by appearing in their latest eyewear campaign.
Before kicking off his partnership with Chanel, Lamar spent a week in Paris with their team and explored the brand’s history, and this experience inspired him to deepen his collaboration with the French luxury brand.
“I visited the Chanel ateliers and saw the process of how something goes from design to execution. Seeing the people who work hard and bring these visions to life resonates with me. Chanel has a timeless legacy and that is always something I can get behind,” Lamar said in a statement to Business of Fashion.
Lamar had several brushes with Chanel long before becoming their brand ambassador. He wore Chanel glasses in the music video for his song “Luther” ft. SZA shortly before announcing his partnership with the brand.
Even though Chanel’s menswear offer is limited, they’ve collaborated with an impressive roster of male ambassadors in the past. Lamar is joining in the ranks of Nile Rodgers and Pharrell Williams, who were featured in Chanel’s eyewear campaign, and Timothée Chalamet, who’s the face of their “Bleu de Chanel” perfume range.
