It’s the most ambitious crossover event of the century: Kylie Cosmetics x Balmain! Okay, maybe it’s not that surprising considering the Kardashian-Jenner clan has been in cahoots with Balmain designer Olivier Rousteing for years now: Kendall has walked his runway several times, and Kris, Kim, and Kanye have all been spotted front row at many a Balmain show. Now, the youngest of the family is having her moment with the French fashion house as well.
The makeup line debuted on Friday and features an array of whimsically mermaid-inspired tones that work best when applied in a watercolor-like fashion. “The new line is made up of high gloss shades, matte liquid lipstick and liner and a Balmain Palette of nine runway—ready eyeshadow shades,” says Rousteing.
The palette made its debut at the Balmain show at Paris Fashion Week this week, where makeup artist Samira Goyette created a beautifully Rainbow Fish-esque look for the models and the equally beautiful clothing collection. The bright pinks, purples, greens, and blues paired perfectly with winged eyeliner and the Kylie x Balmain shiny pink lip gloss.