Kylie Jenner broke the internet with her viral “rise and shine” moment, and she’s now looking for a way to profit from it. The beauty mogul is apparently plotting an entire fashion line inspired by this phrase, since she filed a trademark application that covers a wide range of products.
In case you went off the grid about a week ago, and you have no clue what “rise and shine” has to do with Kylie Jenner – buckle up. The young reality star recently shared an office tour video and she entered Stormi’s room and sang the phrase “rise and shine,” which quickly went viral.
After making a billion with her cosmetics brand, Jenner is looking for a way to monetize this meme-worthy phrase. Her trademark application covers “belts, pants, coats, dresses, footwear, gloves, headbands, headwear, jackets, loungewear, scarves, sleepwear, socks, swimwear, and undergarments.”
If her trademark application is approved, we’ll be looking at an entire Kylie Jenner fashion line. Even if that doesn’t happen, the young billionaire already profited from her “rise and shine” moment by selling branded sweatshirts featuring this line.