Founding a cosmetic empire takes a lot of time and energy, but Kylie Jenner did the impossible by building her own in only three years. Her net worth is nearing a billion, and one thing that could get her there is her new customizable shadow palette.
According to the official website, Kylie’s latest eyeshadows bundle includes all of her brand new shadow singles and empty palette. They can be used together to recreate Kylie’s favorite looks and if you want to get super-creative it’s also possible to customize your own. The single shadows have medium buildable coverage and a velvety smooth texture.
This customizable palette can be filled with 28 of Kylie’s first-ever eyeshadow singles. The young make-up mogul wanted to give her fans the perfect selection of shimmer, matte and satin shadows. That’s why this new collection includes a mix of shades from previously sold-out and limited editions and must-haves from existing palettes.
Buying the whole thing will set you back by $220, but it’s also possible to try out a couple of singles without getting the palette. Singles can be bought for $7 each and they’ve been described as “highly-blendable, pigmented pressed powder shadows in a creamy texture, available in multiple finishes.”
