Lady Gaga’s Makeup Collection is Now Available

The world has loved Lady Gaga ever since the beginning of her musical career and we’re all now anxiously waiting to try out the products from her brand-new makeup line Haus Laboratories. It’s officially available to buy from September 17th exclusively on Amazon. The collection is just as unique as its creator, but still wearable and absolutely gorgeous, as many agree.

“The last thing the world needs is another beauty brand… but that’s too bad,” the singer jokes in a campaign video she posted on Instagram. “They say beauty is in the eye of the beholder, but at Haus Laboratories, we say beauty is how you see yourself. Your glam. Your expression. Your artistry. We want you to love yourself. Our house, your rules.”

Lady Gaga explained why she decided to design a makeup line in an Instagram post where she wrote that she never felt beautiful growing up until she discovered the power of makeup. She wants to acknowledge that sometimes beauty is not a given thing, but makeup is the tool that can easily fix that and that’s why she’s obsessed with it.