After collaborating with Louis Vuitton for over two decades, Pat McGrath is getting ready to take the next big step by their side. The celebrity makeup artist has been appointed the creative director of cosmetics for the newly launched beauty brand La Beauté Louis Vuitton.
Louis Vuitton CEO Pietro Beccari described the launch of La Beauté Louis Vuitton as a natural next step in their business evolution, adding it will allow them to “further accompany clients in their everyday lives with purpose and pleasure while continuing to celebrate our creativity and heritage.”
McGrath is looking forward to taking her partnership with Louis Vuitton in a brand-new direction, and she described this collaboration as a result of extraordinary craftsmanship, creativity, and innovation.
“Working backstage for over 20 years at Louis Vuitton fashion shows, I am thrilled to now play such a key role in the launch of La Beauté Louis Vuitton. The beauty universe is about so much more than just product, and what we are creating here will unlock a new level in luxury beauty,” she said in a statement.
La Beauté Louis Vuitton’s first product range won’t see the light of day until fall, but we already know what it has in store. The first drop will feature 55 lipsticks, 10 lip balms, and eight eyeshadow palettes, set to unlock a new level in luxury beauty.
