We’re used to seeing Louis Vuitton constantly break new grounds with their designs, but they still managed to impress us with their latest campaign. The lookbook for the brand’s pre-fall 2020 collection is inspired by retro posters and book covers with a futuristic feel.
This campaign is a brainchild of Louis Vuitton’s creative director Nicolas Ghesquière, who came up with the idea to use works of fiction and incorporate them into different outfits.
“Fashion is a novel and the pre-fall 2020 collection embarks on a narrative journey where the garments tell their own tales. In such a ‘wearable library,’ each outfit writes its own chapter made up of romantic monologues,” states Louis Vuitton’s lookbook notes.
Ghesquière wasn’t alone on this journey since some of our favorite Hollywood superstars agreed to participate. Léa Seydoux, Chloë Grace Moretz, Sophie Turner, Jaden Smith, and Emma Roberts are only some of the celebrities who were a part of this campaign, and reimagined retro posters and book covers for this sci-fi and horror-inspired the 24-page lookbook.