MAC Cosmetics Taps Euphoria’s Alexa Demie For Their Latest Campaign

Alexa Demie. Photo by Rob Latour/Shutterstock (10310831du)

Alexa Demie got her big break with the role of Maddy Perez on Euphoria and she’s now ready to conquer the beauty world. The young actress scored her first major makeup deal with one of her all-time favorite companies—MAC Cosmetics.

Demie became the face of MAC’s “More Than Meets the Eye” line, which features “new and revamped formulas for eyes,” according to the brand’s official website. The list of products in this collection includes revamped eye shadows and big boost fiber gel for eyebrows. The young actress has been a fan of this brand since her youth since her mom used to work as MAC makeup artist.

Demie brought many of her own makeup ideas to the set of Euphoria, and her partnership with MAC was just as collaborative because they were open to everything she brought to the table.

“From the beginning they were super open to all of my ideas. The creative director, Drew [Elliott], was extremely collaborative. They sent me concepts and I sent some images back and then we just blended the two worlds together,” explained Demie while chatting with Elle.