True Religion is welcoming the holiday season with an amazing new campaign, and they found a perfect person to front it. Megan Thee Stallion is helping this iconic denim brand ring in the holidays with a wide range of products that will get you in the festive spirit.
The Grammy-winning rapper described working with True Religion as “such a full-circle moment” because she’s been a fan of this brand since she was a kid. She added, “it’s really exciting to star in this campaign and bring in the Hot Girl Holidays in a special way.”
True Religion CEO Michael Buckley echoed her statement, saying they’re very excited to partner with Stallion for this incredible campaign because “she’s the absolute perfect face for [their] women’s business right now, which is seeing double-digit growth vs last year.”
“Where Holiday Wishes Come True” campaign materials show the rapper rocking a collection of denim jeans, tops, and jackets in a series of festive settings. Rapper, singer, and songwriter Hunxho is also a part of the promo materials, and they’ll both be prominently featured in behind-the-scenes content, blog interviews, and editorial content.
True Religion describes “Where Holiday Wishes Come True” as a 360-degree campaign, which will feature their best looks and gift selections for the season, in addition to a wide range of promo materials and events, including a community-driven event with holiday gifts provided for those in need hosted by Stallion.
