Many of our favorite brands are celebrating Women’s History Month by dropping their new collections – and so is ModCloth. Their latest campaign celebrates women who live against the current, and stars some of our favorite celebrities.
ModCloth wanted to collaborate with stars who do things their own way when it comes to their art, fashion, and life. They found exactly what they were looking for in pop star Halsey, entertainer Akwafina, actress Dascha Polanco and model Hari Nef.
Each of these women appeared in ModCloth’s short film which is here to promote their new line “Against the Current”. This visual sees them battling four natural elements, and coming out stronger in the end.
“The elements, fire, air, earth, and water, serve as visual metaphors for all the challenges — big and small, overt and subtle — that our women encounter in their lives. Our heroines triumph over these elemental forces, one by one, and the effect is life-changing,” reads the official statement by ModCloth.
If you’re looking for a way to go against the current, this new collection is already available on ModCloth’s official website. It features dresses, tops and jumpsuits worn by the stars of this powerful campaign.
