Maybelline is trying to start an important conversation about mental health with their latest campaign, and they found a perfect person to help them get the message across. They chose the tennis champion Naomi Osaka as the first ambassador of their latest “Brave Together” campaign.
Maybelline’s “Brave Together” program was introduced in 2020 in an attempt to fund free one-to-one support for people struggling with mental health, specifically anxiety or depression. They marked World Mental Health Day by launching a new campaign, with Naomi Osaka at its heart.
Trisha Ayyagari, global brand president of Maybelline New York, said they picked Osaka as the face of the “Brave Together” campaign because she’s an advocate for the destigmatization of mental health conversations, who’s been chasing her dreams both on and off the court.
Osaka is proud to join forces with Maybelline and become the face of such an important initiative, and she hopes this campaign will remind people struggling with mental health that they’re not alone.
“Taking care of your mental health is just as important as taking care of your physical health and yet taking the leap to get help can feel intimidating. That is why I’m excited to partner with Maybelline New York to support the Brave Together program and help those facing anxiety and depression,” said Osaka in a press release.
