Bold patterns, delightful prints and playful colors – these are only some of the amazing things we’re getting from H&M latest collaboration with fashion house Moschino. Creative director Jeremy Scott came up with this exciting new collection, and it’s the perfect embodiment of his wild spirit.
Gigi Hadid, Stella Maxwell, and Imaan Hammam are some of the famous faces who accepted his invitation to present this bold new line to the world. H&M officials felt Scott will be the right fit for this ground-breaking new collaboration because they looked for someone energetic, positive, optimistic – and capable of making a statement.
Creative director of Moschino described this collaboration as “very prestigious honor” and “a huge deal”. Despite having their own opinions and visions, teams of these two fashion houses worked side by side to come up with something extraordinary.
“Everything H&M does, it just aligns with me. I am ‘the people’s designer’, after all. That’s a title that’s been bestowed on me; I think because I believe in the democratization of fashion, and I’ve found many different ways to reach people,” explained Scott.
