New Summer Swimwear Line by Lilly Pulitzer

Imager via lillypulitzer/Instagram

Fashion designer Lilly Pulitzer creates bright, colorful clothes that are covered with floral prints. The brand is known for its summery outfits, rompers with colorful designs and bold prints.

Now, the brand has launched a new swimwear collection with its trademark designs, inspired by “underwater sea life, exotic flowers, and palm fronds”.

“Let’s face it. Finding a new swimsuit can be difficult—and that’s so not the Lilly way,” stated Mira Fain, executive vice president of product design and development, told T&C. “We want everyone to feel happy and confident in our swim,” she says, so styles with multi-generational appeal were a must.

The collection consists of a combination of 30 pieces line of string bikinis, two-piece, one-piece, tankinis, and cover-ups with palm beach prints. There are also bright pink and green prints. Of course, for easier fit there are pieces that have removable cups and adjustable straps.

The prices are not really that expensive. Until the 19th of February, there was a free beach towel if the purchase reaches $200 and above.