Amazon recently launched their exclusive fashion project The Drop – a series of limited-edition fashion collections, designed by global influencers. We’ve been on the lookout for their next high-profile collaboration, and it’s definitely been worth the wait.
The retail giant joined forces with YouTube star Patricia Bright and their new collection is all kinds of right. Bright colors, fun cuts, and playful prints make it perfect for the summer, and it features a total of 30 amazing pieces.
Bright discussed her latest creative endeavor with Mirror and it seems like she had lots of funs designing this collection and giving her followers what they want.
“With this collection I really wanted to capture an honest vibe. These are clothes that I like to wear and I designed them to be flattering for myself and my followers. But I also wanted it to be a bit daring. I had complete control over the design process which was exciting,” said Bright.
The famous YouTuber also added that she enjoys the sustainability aspect of The Drop, since there’s no excess or waste with Amazon’s new concept. Fabrics are limited, and each collection is only available for 30 hours or less.
