Coachella is finally coming our way this week, kicking off the festival season, and Pinterest is marking the occasion in style. They shared the list of festival trends we’ll be seeing everywhere this year, which includes everything from freestyle fits to stereo punk.
According to Sara Pollack, VP of global consumer marketing at Pinterest, searches for Coachella experienced a spike in recent months, giving us an early peek into what trends are likely to pop this festival season.
“We’re excited to help festival-goers put a new spin on their identity by exploring and shopping the trends on Pinterest, and to give Coachella fans the opportunity to create an aesthetic all their own at the festival with our stylists and trend experts,” said Pollack in a statement.
This year’s festival season will be all about making a bold statement, blending styles, and remixing popular aesthetics. “Freestyle fits” topped Pinterest’s trend forecast, and they’re mostly inspired by the hip-hop and R&B style of the early 2000s.
“Main pop girl” is also among Pinterest’s top trends, and it’s all about putting a glam twist on your festival apparel. Festival goers will also embrace a darker aesthetic through such trends as “stereo punk”, “dark ethereal”, and “pastel goth”.
“Twee aesthetic” also made the cut and it’s all about dreamy pastels and floral prints, while fans of the western aesthetic can embrace it through the “urban wrangler” trend.
