Barbie celebrated her 65th birthday this year, and many brands couldn’t wait to wish her a happy birthday. Reebok celebrated the happy occasion with a pinktastic new collection inspired by everyone’s favorite doll.
If you’re looking for a carefree way to embrace the trendy Barbiecore aesthetic, this new collection will be your cup of tea. It features a wide range of sneakers and clothes that will help you become “a Barbie girl, in a Barbie world”, including oversized track jackets, leggings, and crop tops, in addition to several pairs of sneakers that feature either shades of pink or other nods to Mattel’s iconic doll.
Portia Blunt, senior vice president of global products at Reebok, described their new partnership with Barbie as a continuation of the brand’s decades-long legacy in empowering girls to reach their limitless potential.
“Our partnership aims to inspire young girls to pursue their dreams with confidence because we know when you can see it, you believe you can be it. By leveraging the power of Barbie and Reebok’s global platforms we aspire to empower the next generation of changemakers within the footwear industry,” said Blunt in a press release.
Reebok’s Barbie line officially hit the shelves on September 20 and can be purchased on the brand’s official website.
