Rita Ora never had any trouble turning heads with her attention-grabbing outfits, and she’s doing it once again – as the new face of Escada. The British singer recently became an ambassador of this fashion house and showcased their new products in the latest spring campaign.
Escada picked Rita Ora as the face of this campaign because she perfectly reflects their spirit. She’s powerful and playful person, who looks completely natural while rocking colorful and offbeat items from their spring collection.
Ora said she’s honored and excited to be the new Escada ambassador because she believes this brand is all about strong colors, strong messages,
“Escada was a brand that I grew up with, I remember seeing their campaigns as a child and thinking the women look so powerful yet relatable. The brand has always championed the message of designing for a woman by a woman,” Ora explained.
Escada’s new collection will be launching on February 1, and it’s been reported some of the proceeds from the bag sales will be donated to the charity Women for Women.