Selena Gomez Celebrates “Only Murders” With New Rare Beauty Set

Selena Gomez at the 75th Primetime Emmy Awards in January 2024
Selena Gomez at the 75th Primetime Emmy Awards in January 2024. Photo by JC Olivera/PictureGroup for FOX/Shutterstock (14301926gf)

Selena Gomez’s Hulu series Only Murders in the Building recently came back for Season 4, and she celebrated its return in style. The Rare Beauty founder launched a new makeup set inspired by her character Mabel Mora.

Gomez spent the past few years leading this hit series about a trio of true crime podcasters solving a series of murders at their Upper West Side apartment building alongside Steve Martin and Martin Short. She scored her first acting Emmy nomination for this murder mystery comedy, but Only Murders isn’t the only passion project keeping her busy.

She also founded a cosmetic brand Rare Beauty in 2020, which became a huge hit in a relatively short period of time, reaching a $2 billion valuation this year. Gomez eventually decided to mix two of her biggest passions into one and launched the first makeup set inspired by Only Murders in the Building.

Mabel Mora’s Go-To Duo is a love letter to her character from this Hulu series, and it features “cheek and lip essentials perfect for creating easy, everyday looks inspired by your favorite amateur sleuth.” It comes with two exclusive products, Soft Pinch Liquid Blush in the warm chestnut shade called “Resilience”, and Soft Pinch Tinted Lip Oil in the rose brown shade called “Delight. They’re an online exclusive, available on the official websites of Rare Beauty and Sephora.