Serena Williams Just Released Her Own Line of Fashion

Image by serenawilliams/Instagram

Last September, Serena Williams gave birth to her daughter and last week at the French Open, she won a Grand Slam match. But she’s not stopping there as she launched her very own line of fashion. The famous athlete, who is now a fashion designer, collaborated in the past with Nike and HSN.

She launched her own collection on serenawilliams.com. There are 12 pieces in the collection and the prices range from $35 – $250.

Highlights in the collection include sexy pieces which are easy to wear. Such pieces like the black turtleneck crop top, bralette and brief, and the olive green slip dress. All these coordinate with each other and are all branded with her logo.

Serena had some inspiring words for WWD about her collection. According to her, the customer of her line is a girl or woman who believes in herself or at least wants to believe in herself but is possibly feeling unconfident. The customer can also be someone who’s unapologetically herself even if she stands out.

This woman may stand out because she’s beautiful, strong or she just doesn’t want to follow the norm. This woman perceives fashion as a way to show the world who and what she is. The inspiring athlete shared the launch of her brand on Instagram along with a touching message