Aidy Bryant has always been open about her struggles to find nice clothes that fit her just right, and she decided to do something about it. The Saturday Night Live star and outspoken body image activist just launched her own plus-size fashion line called Pauline.
Instead of naming it after herself, Bryant used this amazing project to pay homage to her aunt Pauline. By creating this fashion line, the famous comedian wanted to give cool and comfortable clothes to anyone who’s ever struggled to find something in their size.
Aidy Bryant is extremely familiar with this issue, since she has been dealing with it for years. Her life turned for the better once she started working with professional stylists, who were able to get custom-made clothing specifically for her.
Bryant’s fans have been impressed by her red carpet outfits and wardrobe choices on her show Shril, so she eventually decided to launch her own brand, alongside her long-time stylist Remy Pearce.
“I think the customer is there and it just seems so wild to me that still, I could probably count on two hands the number of plus size retailers that are really making stuff that I’m willing to wear, and that to me is what it’s all about. It’s lack of choice,” Bryant told Refinery29.