Tommy Hilfiger’s New Adaptive Clothing Line

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After experiencing success with its unprecedented 2017 fall collection adaptive clothing line for adults with disabilities, Tommy Hilfiger has launched a new collection this spring that offers a wide range of garments for its target market.

Whilst the style of the clothing in the collection maintains Hilfiger’s iconic all-American look, each item has been made to accommodate people with disabilities.

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@tommyhilfiger Adaptive Clothing ♿👔👖👗 is here! We spoke. They listened! 💙❤ What makes the clothing adaptive? ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ "For 1 in 5 Americans living with a disability, something as simple as getting dressed each day can be a challenge. Inspired by their experiences, our design team committed to think in new ways and uncover new solutions. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Starting with iconic Tommy style as a template, we are rethinking everything from conception through to production." ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ “Inclusivity and the democratization of fashion have always been at the core of our brand’s DNA,” says Tommy Hilfiger. “Tommy Adaptive continues to build on that vision, empowering people to express themselves though fashion.” ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Shop now: https://usa.tommy.com/en/tommy-adaptive-innovation ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ https://usa.tommy.com/en/tommy-adaptive?ctcampaign=6722&ctkwd=tommy hilfiger adaptive clothing&ctmatch=e&ctcreative=253741494187&cid=cpc:goo:usa:tommy hilfiger adaptive clothing:e&ctadpos=1t1&ctplacement=&gclid=Cj0KCQjwnfLVBRCxARIsAPvl82FY9ZEWeG6LylDKW1tglUpaVETRkGQQ-005_ZpB6szXdXoq14euf7saAs8JEALw_wcB

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In a statement, the design house explained that their aim was to create, foster and highlight inclusivity and allow people with different abilities the opportunity to express themselves through fashion which may not be possible when wearing conventional clothing.

One of the key features of the adaptive collection is the closures on the garments which are modified and adjustable in order to make putting on and removing them easier. Included in achieving this is the use of Velcro closures.

Hilfiger’s ad campaign features high profile disability advocates for effect. These include Paralympian gold medal winner Jeremy Campbell, model and motivational speaker Mama Cax, chef Jeremiah Josey, and Chelsie Hill, a well-known dancer and vlogger.

A wide range of garments features in the collection, including jeans, casual wear, skirts, jackets, windbreakers, and hoodies among others.