Footwear company UGG recently celebrated their 40th anniversary and they marked the occasion by launching a new collection that honors their legacy. Their latest footwear line pays homage to the classic look that has been a big hit for the last four decades.
Unlike the majority of other brands, UGG never needed to drastically change their signature product and stayed true to the original design for almost half a century. The new collection proves classic boots are back in style and better than ever since they can keep you warm and stylish at the same time.
UGG’s newest ambassadors, model Adwoa Aboah and designer Heron Preston, appeared in the anniversary campaign and ushered a new era for the brand by bringing their own unique style to the iconic boot.
“To celebrate, we envision a new future that’s still deeply rooted in our past by teaming our most popular icons with icons in fashion, innovation, and art. Bold and unapologetic, these unique individuals represent the next generation of UGG,” reads the official statement on UGG website.